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Samuel A. Villegas Re-Ingeniero 2.0-3.0 ......
Consultant-Mentor-Maker: #reengineer30 #DigitalMaketer #SocialBusinessModeler #Emprendedor30 #Enterprise20 #Educación20.......
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Nuevo Algoritmo de Klout… Mas creíble, confiable, o Que?

Nuevo Algoritmo de Klout… Más creíble? 

Creo Klout y sus similares (Kred, PeerIndex, etc.), más allá de brindar un sólido y confiable servicio para las necesidades de medir “impacto o reputación de marcas sociales en línea (online social Brands)”,  buscan primordialmente que sus Modelos de Negocios les permitan ser suficientemente sostenibles y rentables,  para llegar a ser “candidatas” a optar por las “Burbujeantes” sumas de multi-millones de dólares en Wall Street. 

En todo caso, parece irrefutable el hecho del tema de “Indicadores de Influencia Digital “como uno de los posibles  y más críticos ”eslabones perdidos del ecosistema de negocios en web2.0”, particularmente para la gestión de Socia Media Marketing y SM Business.

Y es que los “indicadores de impacto sobre la reputación de marcas” son las guías clave de retro-alimentación para intentar regular y ajustar estrategias de contenidos-conversacionales “ganadoras”, sin las cuales se hace misión cuasi-imposible 2.0, el lograr al final del “Funnel 2.0” la “Monitarización” indispensable de los esfuerzos, iniciativas y recursos invertidos en Gestión SMMarketing, Community Management, y Gestión de Contenidos-Conversaciones. 

Nada fácil siquiera imaginar hasta para profesionales expertos en algoritmia, la tarea sumamente compleja de intentar construir algoritmos “difusos” (nada de “Binarios” unívocos…) que manejen 400 o más variables “sintácticas 2.0 y semánticas 3.0 “, y  ello en distintas dimensiones paralelas y simultaneas (7 diferentes social media’s, incluyendo blogs? ), donde encima, las interacciones y  respuestas se dan en tiempo real. 

Agreguemos  que ello es proceso continuo 24x7, y sus resultantes deben ser sin “inconsistencias”  y buscando algún tipo de balance tipo “referencial-benchmarking” que “normalice” (matemáticamente) el indicador resultante, para que sea válido al comparar reputación de un Bieber con un Obama… y “descarte” distorsiones  de los “Follow me-Follow you”, “compradores de “reputación online” y especies similares…

Ahora Klout ademas ofrece variables a su algoritmo que consideran la reputación  , y hasta posición dentro de la organización en el mundo “real”,  como agregados adicionales para corregir distorsiones de comparaciones y BenchMarks referenciales… Muy bien, pero y cuales variables y como las correlacionan? … Misterios algorítmicos 2.0 … 

Esperemos pues estas empresas y sus profesionales, cumplan sus curvas de aprendizaje, y tener pronto herramientas confiables para el SMM y SMB… generador de ROI medibles y tangibles… 

saludos

@sam1meta

Por cierto, y ha visto su Klout recientemente?

Y  ahora si esta conforme con su nueva medición-Klout? 


Saludos, y anexo los posts de referencia para las reflexiones anteriores. 

DESDE EL KLOUT SITE algunas de sus “características” al 15 de Agosto 2012:

DESDE FORBES

New Klout Formula Delivers Change We Can Believe In: Obama 99, Bieber 92

vía Forbes… 

I have previously written critically on the validity ofKlout scores. Too many truly influential people ranked lower than striving social media wannabes. There seemed to be too much encourgement to game the system. And Justin Bieber scored a perfect 100.

The folks at Klout have taken this all to heart and been hard at work on their arcane algorithms. Today they announced some significant changes. The most important one, as you can see above, is that Bieber has been taken down a notch and the highest rank now goes, appropriately, to the President. Love him or hate him, vote for him or against him, but in a viable democracy, the highest ranking member of the government should have more social influence than a guy who made a name for himself singing, “Baby.”

Politics aside (okay, if you have to know, Romney 90, Biden 88, Ryan 83) what has changed with Klout? Two big things. First, Klout now processes more than 2.7 billion pieces of information a day and its algorithm takes into account 400 distinct signals (Google, by comparison, only uses 200). And that information, which originally came only from Twitter, now comes from Facebook, Google+, LinkedIn, Foursquare and Wikipedia, as well. As Klout has grown, user activity on the site has itself become a source of information, but probably not the most dependable one. The addition of Wikipedia likely boosted Obama’s score and its inclusion is intended to raise scores of the actually influential but inactive on social media.

The other major change, which hasn’t hit my account yet, is a new, Facebook-like feature called “moments.” This timeline display shows your recent social activity that is relevant to your Klout score. This is intended to give you a reason to check in with the site regularly, but it runs the risk of either overtly influencing behavior or just being completely obvious (200 retweets = higher Klout score, etc.)

No matter what Klout, or Google, tells you, these algorithms are tweaked in order to produce certain outcomes. How the weightings work we will never know. All we can ask ourselves is does the world Klout describes accurately—and reliably—resemble the world we live in? Does it capture the distinctions of actual, real world influence?

Anecdotal evidence suggests that the scores of journalists and bloggers went up this go round, along with the President. It will take more than that, though, to turn many of us into believers.


Desde Mashable

http://mashable.com/2012/08/14/klout-update/

Your Klout Score Just Changed. Here’s Why

 
August 14, 2012 by 

Your Klout score may have just changed, by a lot. Tuesday the company rolled out updated scores for all of its users and began pushing out an updated Klout interface that focuses not on your Klout score, but the individual posts that got you there.

“We went from about 100 variables that we were looking at to over 400,” Joe Fernandez, founder and CEO ofKlout told Mashable. “We’re looking at a bunch of new stuff.”

The service is looking at 12 billion data points per day across the seven social networks it looks at — 12 times more than it did previously.

While things like your number of friends on Facebook and followers on Twitter still play a role in your overall score, Klout puts more weight on who those followers are and how you’re engaging with them.

For instance, a like on your latest cat photo from Barack Obama will mean a lot more than a like from your coworker. Getting 100 retweets from just 10 tweets will also weigh more into your score than someone who gets 100 retweets from 1,000 tweets. If the same people retweet your content everyday, their retweets will also be weighed less than someone who gets the same number of retweets from different people.

Real-World Influence

Klout also now takes into account more of your real-world influence, and takes into account how important you are at your company -– the CEO will earn more Klout than the mail guy –- and if you’re important enough to have your own Wikipedia page.

“We had to figure out how to balance the real-world influence with the online influence,” says Fernandez. “We still lean more toward the online influence but now your real-world influence is coming more and more into play.”

SEE ALSO: 10 Things You Didn’t Know About Klout

“Justin Beiber had a score of 100 and Barack Obama had a score of 94. Because we’re now looking at Wikipedia, and Barack has such an important Wikipedia page, his score goes up to 99 and Justin Beiber’s falls to 91”

Klout Moments

Klout Moments, a new page design when you log in, shows your most recent content , who it influenced, and how engaging it was. Your profile page on Klout now displays Your Moments, a look back at your most influential tweets and posts over the past 90 days.

Moments can also help you see what is making your score change.

“That was a common frustration people had,” says Fernandez. “Now you can see what resonates with your network.”

Fernandez describes Moments as a fundamental shift in Klout, and how people might look at the site, going from simply a score that was analyzing you to something that now shows off the interesting things you say, why you’re important, and what you’re passionate about.

SEE ALSO: Your Social Influence and Why Marketers Care About It

“Before I would come to Klout and I would just see a bunch of graphs, this is such a more personal view. You’re not influential because of a number. You’re influential because of what you say.”

“Klout should make you feel important, and make you feel listened to.”

If you love looking at the graphs, updated versions are also available and can also help give you a closer look at where your score is ultimately coming from.

Eventually Moments will also be available for individual topics, so you’ll be able to click on something — say, “cats” — and see your best content on that topic.

Raising the Bar

Trying to get your Klout score up? Here’s a rundown of some of the factors that play into your ultimate score.

Facebook
Mentions via tag from other people
Likes
Subscriber count
Posts on your wall
Overall friend count

Twitter
Retweets
Mentions
List memberships
Replies from you to your network
Number of followers

Google+
Comments on your content
+1s
Reshares of your content

LinkedIn
Your job title on LinkedIn
Your connections
Recommendations
Comments

Foursquare
Tips completed – the number of suggestions you’ve left at venues that people have actually completed.

+K
+K from your friends now also plays a role in your score. Previously it only influenced what categories you were thought to be influential in, not how influential you were in general.

Wikipedia
Page Importance
Inlinks to Outlinks ratio
Number of Inlinks

New Klout scores will go live Tuesday, and the updated interface will slowly roll out to all users.

What do you think of the new Klout? How did Tuesday’s update affect your score? Let us know your thoughts in the comments.

http://klout.com/#/dashboard

 Understand Klout

Your Klout Score measures your online influence on a scale of 1 to 100

The Klout Score

People have always had the power to influence others, and that power is being democratized with new social media tools. Klout’s mission is to provide insights into everyone’s influence.

We measure your influence based on your ability to drive action in social networks. We process this data on a daily basis to give you an updated Klout Score each morning.

Here are a few of the actions we use to measure influence:

  • Facebook: Mentions, Likes, Comments, Subscribers, Wall Posts, Friends
  • Twitter: Retweets, Mentions, List Memberships, Followers, Replies
  • Google+: Comments, Reshares, +1
  • LinkedIn: Title, Connections, Recommenders, Comments
  • Foursquare: Tips Done
  • Klout: +K Received
  • Wikipedia: Page Importance, Inlinks

You can already link these accounts with your Klout profile, and we are going to incorporate statistics from those networks into the Klout Score in the future.

Did You Know?

Did You Know?

The average Klout Score is actually 40. As your Score increases, it becomes exponentially harder to increase your Klout. That’s why you don’t see very many people with Klout Scores in the 90s!

Klout Core Concepts

Now that you know what information goes into Klout, here are the principles that guide the Klout Score:

  • Influence is the ability to drive action

    It’s great to have lots of connections but what really matters is how people engage with the content you create. We believe it’s better to have a small and engaged audience than a large network that doesn’t act upon your content.

  • Connecting networks can only help your Score

    We want to help you understand your influence wherever it may exist. We also understand given the number of different networks out there that it is nearly impossible for any person to be consistently effective across every network. Adding more networks helps us more accurately measure your influence and can only increase your Score.

  • Everyone has Klout

    You are never penalized for connecting or engaging with someone with a low Klout score.In fact, you are helping build their Klout Score. The more influential you are the greater impact you have. All engagement positively contributes to your Score.

  • Influence is built over time

    In most instances, your influence should not radically change from one day to the next. The Klout Score is based on a rolling 90-day window, with recent activity being weighted more than older activity. So being inactive over the weekend or taking short break won’t have a major impact on your Score, but if you’re inactive for longer periods your Score will decrease gradually.

  • Being active is different than being influential

    Retweets, Likes, comments and other interactions on the social web are all signals of influence. However, just looking at the count of these actions does not tell the whole story of a person’s influence. It’s important to look at how much content a person creates compared to the amount of engagement they generate.

  • Klout is constantly evolving

    The social web is changing every day and the Klout Score will continue to evolve and improve. The best strategy for obtaining a high Klout Score is to simply create great content that your network wants to share and engage with.
Did You Know?

Did You Know?

Klout calculates tens of billions of data points across over 100 million influencers every day.
 

Topics fill out the picture and are based on your interactions

Influential Topics

While the Klout Score is useful for ranking overall influence, we also strongly believe you’re more than just a number. Whether you’re a musician, an engineer, or the President of the United States, everyone is special in areas that can’t always be boiled down to a single number, and Klout wants to recognize you for that.

Along with your Score, Klout finds your most influential topics based on the engagement you receive from others. You can see these in your topics section.

Getting Topics on your profile

Topics can be added to your profile in two ways:

  • Klout analyzes the content you produce on social networks and your audience’s responses in order to assign you topics automatically.
  • While we process billions of pieces of content every day to generate topics, Klout users can also suggest topics for themselves and friends. Use the “Add Topic” button on any person’s profile to give them another topic.

Recognize your peers

You may notice orange +K buttons across the site. Giving someone a +K is a great way to acknowledge that someone has influenced you about a topic. For example, giving your friend a +K in food after a stellar restaurant recommendation is a great way to explicitly signal their influence.

Giving +K is easy: just visit someone’s topics section and click on the orange +K button next to the topic. Your network will be sure to reciprocate when you start giving out your +K!

Did You Know?

Did You Know?

Klout users give each other more than 50,000 +K every day. Giving +K to your network is a powerful signal to show how they influence you. If you receive +K, it can positively affect your Klout Score.

Discover top influencers

For some of the most popular topics, Klout has created topic pages. For example, on the Music topic page, you will find people who are noted as Top Influencers and Top +K recipients.

Top influencers are people that we have found to be the most influential based on their content. Top +K recipients shows the people who have received the most +K in a certain topic in the past 90 days.

 Privacy is central to what we do and enters into every decision we make here at Klout.

In the same way Google analyzes public websites to generate PageRank, Klout analyzes publicly-available data to measure a person’s influence.

It’s why we respect the privacy settings of all the networks we measure and do not analyze private accounts unless given explicit permission to do so.

It’s why we enable anyone, even those with public data, to opt-out of being measured by Klout.

It’s why we have no interest in understanding the influence of minors.

And it’s why we’ll continue to work with our network partners, and build our own safeguards, to ensure the strictest of compliance with all privacy policies and regulations.

Did you know that most of the posts, videos, pictures and other data you create and share on the social web are available for the world to see? From Google to ad networks, thousands of companies track this data and use it for purposes ranging from providing better search results to targeting you with advertising.

Klout uses your content only to help you understand and benefit from your influence. We also want to help you understand how your data is used across the web.

If you are uncomfortable with your data being publicly available, we recommend that you set your various social media accounts to private. For most networks, having a private account will limit your data to only those you give access to.

Privacy by Network

Klout measures online influence based on public data; we measure private data only when we are explicitly given access from you, the user. We will never publicly share or display your private updates.

You can ALWAYS

  • Control information that’s displayed on your profile, such as topics and influencers.
  • Choose which networks Klout can access.
  • Choose to opt-out at any time.

Klout will NEVER

  • Give any personally identifiable data to any third party without your explicit permission.
  • Access any private data without your explicit permission.
  • Access your private communications such as Facebook messages or Twitter DMs.

Klout values your privacy and works with all network partners to ensure the strictest of compliance regarding how your data is used.

Your data and perks

Your Klout can earn you Perks: exclusive products and experiences from brands. Throughout the Perks process, the power is always in your hands. No matter what, brands do not get access to your private data.

The perk process

  • Perks Selection. Because Klout does not collect or use your private network data, brands cannot target based on your private data. They simply set high-level requirements for the Perk (e.g. technology influencers with a Score above 30), and you decide if you wish to participate in a Perk or not.
  • Participating in a Perk. Even when you choose to participate in a Perk, the only information they see is the public posts you choose to make about their brand. If a Perk ever requires more information, we will explicitly let you know what information is needed before you decide to participate.
  • Receiving a Perk. Klout will ship items to you directly if a Perk involves a deliverable good.Your address and contact information is not, and will never be, shared with any brands or Perk sponsors. For Perk events, the brand is only given your name so that they can let you in at the door. Any other information will only be provided after your personal explicit consent.

Code of ethics

  • Klout will never sell or give away your contact info.
  • Participating (or not participating) will not change your Klout Score.
  • You are receiving the Perk because you are influential and have authority on topics related to the Perk. You are welcome to tell the world you love the Perk, you dislike the Perk or say nothing at all.
  • If you decide to talk about the Perk, we will ask you to disclose that you received a sample (http://klout.com/corp/perks).
  • You must be 18 or older to qualify for Perks. Make sure your age is up-to-date in your profile.

Understand and improve your online influence

Klout provides powerful analysis and tools to help you more clearly understand your own influence, your network’s influence, and the topical interests that make each of us special. Using Klout, you can improve your use of social media and better reach your network.

  • Benchmark your success. Your Klout Score updates daily and your dashboard gives you insights as to why your Score has changed.
  • Learn about your influence network. On your Klout profile you can see who you’re influencing by your content and who influences you.

Unlock your Influence

You’re influential and we believe that should be rewarded.

    • Earn Klout Perks. Klout Perks are exclusive products or experiences that you earn based on your influence. Influencers have earned sweet perks like phones and airline tickets, all because of their impact online. You can always find out Perks you qualify for on the Perks page!
Did You Know?

Did You Know?

Klout has run Perks with over 100 companies and Perks have been claimed over 300,000 times.
  • Your VIP Pass to the World. Klout helps companies reward you for your influence. For instance, your Score or topics could get you exclusive sneak peeks, service upgrades, and free goods to try out.
  • Be discovered in the topics you care about. Become a top influencer on our Topic pages and improve your online reputation.

This is just the beginning of what Klout can offer you. We will continue to improve in our goal to help you understand and unlock your influence.

 
 
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