Recordando el Road Show de Zynga, y entendiendo el por que de su caída actual en la Bolsa…(atado a Facebook)?
La presentación de apoyo al ROAD SHOW, en Diciembre 2011
IT’S OUT: This Is Zynga’s IPO Road Show Presentation
Mark Pincus is the founder and CEO of Zynga.
This is the summary of the company’s IPO.
Zynga’s all about “play,” Pincus says.
It sees itself becoming a powerhouse like Facebook and Google.
Here are all of Zynga’s top games.
CityVille is Zynga’s most popular game.
Here’s how Zynga’s games work, Pincus says.
Words with Friends is a new spin on an old game.
Its games are pretty popular.
This is how the landscape has changed, Pincus says.
Zynga has invested $500 million in the past year in the company.
The team is critical, Pincus says.
John Schappert is Zynga’s chief operating officer.
“Play is huge, global, and growing fast,” Schappert says.
“Unlike traditional entertainment, we don’t have to develop the entire game before launching.”
By measure of daily active users, 9 of the top 10 social games of all time are Zynga games.
“We have some of the best brands in gaming,” Schappert says.
Mobile is a key area for Zynga, Schappert says.
Zynga’s games are social by design.
Zynga makes money through advertising and virtual good sales.
Virtual goods are Zynga’s core business model, Schappert says.
Players buy energy to keep playing or power-ups to help them out…
Zynga also makes money through advertising.
“The bulk of the innovation happens after a game launches,” Schappert said.
These are Zynga’s advantages, Schappert says.
Zynga has its own proprietary social game engine.
Zynga is a metrics-driven company, Schappert says. It’s constantly running A/B tests.
Zynga cross-promotes its games.
These are Zynga’s growth opportunities, Schappert says.
Zynga has launched a large number of games.
Dave Wehner is the company’s chief financial officer.
Here are Zynga’s financial highlights.
This is how Zynga’s free-to-play business model works.
Zynga uses both “bookings” and revenue to gauge performance.
This is how FarmVille has grown with respect to both audience and bookings.
Older games are shown in blue, newer games shown in orange. In 2010, older games doubled in size and continue to deliver bookings in 2011.
In mid-2011, Zynga’s bookings growth slowed modestly, Wehner says.
Zynga’s investment in Research and Development is up 2.5 fold year over year, Wehner says.
Zynga has been profitable since 2008 on an adjusted EBITDA basis, Wehner says.
Read more: http://www.businessinsider.com/its-out-this-is-zyngas-ipo-show-presentation-2011-12?op=1#ixzz28paePPpI